Ghost Sign: Uneeda Biscuit

I adore these old signs on the sides of buildings. City planners refer to them as "ghost signs."

This Uneeda Biscuit sign is in Richmond, across the street from St. John's Church in which Patrick Henry famously said, "Give me liberty or give me death!"  In some really enlightened areas, preservationists restore these old advertising remnants found in inner cities.

Uneeda Biscuit was a Nabisco product first produced in 1898,  Uneeda seems to be associated with health or considered soothing to eat during an illness. Graham crackers were thought of in the same way years ago. i don't need to be sick to have an excuse to eat graham crackers dipped in milk.  Nabisco stopped making Uneeda Biscuits in 2008. At least Twinkies are coming back...

These are vanishing bits of Americana.  Sometimes I wonder if we will be just like the ancient Egyptians. Long into the future, some archaeologist will attempt to decipher our old hieroglyphs.  There are so many of these kinds of ads for treats that they'll surmise we worshiped food.